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    Ways to Help You Overcome Writer’s Block

    ACKNOWLEDGMENTS I would like to express my gratitude to the following people for their help, support, and encouragement: My agent, Susan Rabiner, who believed in me when I didn’t believe in myself, and who has continued to believe in me through thick and thin. I am so grateful to have you as my friend and my agent. I couldn’t have done it without you. Thank you for being there for me and for believing in me. I love you! To my editor, Susan Kamil, who has been my friend, confidante, and sounding board for so many years. You have been a constant source of support and encouragement, and I am…

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    Why are Writing Skills Essential for Your Business?

    In today’s competitive business environment, writing skills are essential to your business success. If you don’t write well, you’re not going to get the results you want from your business. You’ll waste your time, money, and effort, and your business will suffer as a result. You need to be able to communicate clearly and concisely with your customers, prospects, and employees. And you need to do it quickly, efficiently, and on a consistent basis. If you can do that, your business is going to grow and thrive. If not, it will stagnate. So why are writing skills so important for your business? Here are just a few of the reasons:…

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    An Ultimate Guideline to Write a Successful Cover Letter as a Graduate

    ## ABOUT THE AUTHOR Michael O’ Brien is a graduate of the University of Notre Dame, where he received a Bachelor of Arts degree in Political Science. He is currently a graduate student at Loyola Marymount University in Los Angeles, California, and is working on his Master of Business Administration degree. He has worked in the financial services industry for over seven years, and currently serves as the Vice President of Operations for a large financial services firm in the Los Angeles area. In his spare time, he enjoys spending time with his wife and two children, as well as reading, writing, and playing video games. Michael lives in the…

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    The 13 Unique Benefits of Content Marketing

    What is content marketing? Content marketing involves using content to provide value to the receiver in an informative and strategic way. Let’s break down the phrase. Content encompasses everything from ebooks to webinars to blog posts. The marketing portion is how you distribute it, which channels you use and the subsequent metrics that are produced. Unlike a cold call from a salesperson, content marketing is more like a marathon. In content marketing, you take existing content or create new content and then distribute it in a way that helps the person receiving it. When you publish a company blog post, the blog post is the content. Deciding when and how…

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    How to rebrand your business on instagram

    21 Instagram marketing tips for business that you can’t afford to ignore 1. Use a business account A creator account has its own set of benefits for influencers and content creators. But for most marketers, a business account is where it’s at. Hop back up to the top of this post and convert your account if you haven’t already done so. 2. Clearly define your goals 3. Know your audience But that doesn’t mean you should only use Instagram to try to reach urban Americans in their 20s. Instead, you need to define your target market so you can create content that speaks directly to that audience. 4. Optimize your…