What is content marketing? Content marketing involves using content to provide value to the receiver in an informative and strategic way. Let’s break down the phrase. Content encompasses everything from ebooks to webinars to blog posts. The marketing portion is how you distribute it, which channels you use and the subsequent metrics that are produced. Unlike a cold call from a salesperson, content marketing is more like a marathon. In content marketing, you take existing content or create new content and then distribute it in a way that helps the person receiving it. When you publish a company blog post, the blog post is the content. Deciding when and how…

What is a job offer? A job offer is a formal invitation from an employer for someone to become an employee. An employer can offer a job informally through in-person conversation or a phone call, but the formal offer is documented by email or letter and contains details of the proposed employment. The terms and conditions outlined in a job offer often include: 1. Consider your response After receiving a job offer, you must decide how you want to respond. The three typical ways to respond to a job offer are to accept, negotiate the terms of employment or decline the offer. You should respond as quickly as possible, but…

21 Instagram marketing tips for business that you can’t afford to ignore 1. Use a business account A creator account has its own set of benefits for influencers and content creators. But for most marketers, a business account is where it’s at. Hop back up to the top of this post and convert your account if you haven’t already done so. 2. Clearly define your goals 3. Know your audience But that doesn’t mean you should only use Instagram to try to reach urban Americans in their 20s. Instead, you need to define your target market so you can create content that speaks directly to that audience. 4. Optimize your…

Basic Management Skills A manager needs adequate learning and practical experiences to develop the skills required for management. According to psychologist Robert Katz , there are three primary types of management skills that help maintain an uninterrupted flow of activities in an organization. These are: 1. Conceptual Skills These represent the knowledge and ability of a manager to formulate ideas and develop abstract thinking capacities. These skills help strategize concepts, analyze and diagnose problems, if any, and find creative solutions. They also help a manager identify and predict issues that the organization is likely to face in the future based on data and insights. This allows them to conceptualize plans…

16 Top Tips from Blogging Experts for Beginners I’ve heard blogging referred to a couple of times recently as a mixture between an art and a science. If this is true (and I think it is), there’s no ‘right way’ to approach blogging if you want to be successful. There are plenty of people who’ve done a great job of it though, and I thought it would be useful to learn from them. This can be a great way to gather ideas of what topics people would most like to read about, which will help your blog grow! One of the best ways I’ve seen this in action is through…